When you make a change like this you need to explain why, and as part of doing so to our team I discussed the importance of opening up to the outside world, of taking steps toward becoming an organization with “soft edges,” and of recognizing that in the future, nimble organizations would adapt to the communications infrastructure of individuals, rather than the reverse.

I believe my kids will work in a world where the individual is understood to be permanent, and the organization temporary (or at least dynamic). Their first company will not force them into a Corporate E-Mail System. It will adapt to incorporate the methods of communication they use in their personal lives, and in so doing receive the full benefit of their networks.

I came across a video that reinforces some of these ideas, and wanted to share it with the team.

Anyway, here it is:

Curious what you think.

True, or new age bullshit?

And if you’re a Holland-Mark staffer… how are we doing against this standard? How can we do better?

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