I LOVE TIMBUK2.

November 10, 2009 by Mike Troiano · Comments 

Saga which began here and went here ends below.

I love this company. Truly.

Originally submitted at Timbuk2

Rubberized no-slip material; compatible with all bags.

A Must-Have.

By @miketrap from Boston, MA on 11/10/2009
5out of 5

Pros: Improves Experience, Durable, Easy To Use, Compact

Best Uses: Outdoors, Indoors, Long Trips, Business Trips, Short Trips

Describe Yourself: High-end Shopper

This keeps the bag on your shoulder. If you’re a one-shoulder kind of person, it’s a must have.

Like everything from this company I’ve seen, it’s well made, functional, and generally great.

(legalese)

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Timbuk2 Shows What Scalable Intimacy Means

October 20, 2009 by Mike Troiano · Comments 

It all started here, if you missed it.

Holy crap.

timbuk

Elapsed time from blog post, less than five hours.

I will never buy a bag from anyone else, and I will flog this story like a carpet going forward.

Bravo, Timbuk2. You guys are the varsity.

Timbuk2’s Transparency Marketing

October 20, 2009 by Mike Troiano · Comments 

This is very interesting…

Recently got a new laptop bag from Timbuk2, so I could look more like a bike messenger despite being 43, chubby, and driving a BMW. I digress.

Anyhoo… I upgraded to the better shoulder strap, which is comfy, but slides off my shoulder. Crap.

I get an e-mail from Timbuk2 asking how I like the bag, with a link to a feedback site. I enter the feedback, and despite it being negative they offer to post it – automatically – on my blog. So I did:

Originally submitted at Timbuk2

Rugged ballistic nylon; compatible with all bags.

(legalese)

Useless. Slides off shoulder.

1out of 5

By @miketrap from Boston, MA on 10/20/2009

Pros: Easy To Use, Compact, Durable

Cons: Does Not Work, Pointless

Describe Yourself: High-end Shopper

Love the bag, but hate that it slides so easily off my shoulder despite upgrading to the better shoulder pad. Very disappointing.

Is that why Timbuk2 is now de rigueur among the digerati? Would you have the cojones to do the same for your product?

Here’s what I know: I am now a believer in Timbuk2 (the bag is great even if the shoulder pad sucks). If they were Zappos, they’d find this post, and send me a better one.

That’s what it will take to win with consumers in the future, folks. And by “future” I mean five years from now for middle-aged white guys like me. I mean Thursday for anyone who’s used facebook since they were, like, totally a freshman.

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