PostRank: 80% of Audience Engagement Now Offsite

Came across this eye-opening stat today, in light of yesterday’s Content Hub post.

PostRank says that 80% of audience engagement with online content now happens somewhere other than the site on which that content originates.

The slide deck:

Measuring Engagement of the Social Web: 2007-2009

80-freaking-percent. That’s just incredible to me. And yet somehow obvious.

Don’t put your content on an island and hope for the best, folks. Build a system that fishes where the fish are, what we call a Content Hub.

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