PostRank: 80% of Audience Engagement Now Offsite
January 14, 2010 by Mike Troiano · Comments
Came across this eye-opening stat today, in light of yesterday’s Content Hub post.
PostRank says that 80% of audience engagement with online content now happens somewhere other than the site on which that content originates.
The slide deck:
Measuring Engagement of the Social Web: 2007-2009
80-freaking-percent. That’s just incredible to me. And yet somehow obvious.
Don’t put your content on an island and hope for the best, folks. Build a system that fishes where the fish are, what we call a Content Hub.
Related articles by Zemanta
- Most online discussions now happen off-site (liesdamnedliesstatistics.com)
- How Blogging Has Changed Over The Last 3 Years (Stats) (readwriteweb.com)
- Trendrr and Klout partner for advanced social media monitoring (venturebeat.com)
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=4c2213f8-267e-41a7-b24e-da421dcd9464)
Our Slade Gorton Video
September 19, 2009 by Mike Troiano · Comments
We did this for our client Slade Gorton, as part of an effort to re-position the storied provider of premium products from the sea.
We’re proud of the whole campaign, but the video is a great example of our content development capabilities. You can click through to it here:
Let us know what you think.
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=2afe3008-069d-4005-b330-18d91775a112)
