Marketing fundamentals bring Agile Health to life

May 19, 2010 by Andres Rosello · View Comments

We think Marketing fundamentals – relevance of offering, message clarity, consistency of experience, and driving of engagement – can help just about any business. We’re seeing it again with the launch of a primary care medical practice in New York City.

Two doctors and a nurse practitioner founded Agile Health Partners using new, modern-day technologies (supported by the Hello Health Internet platform) to build strong, old-fashioned patient relationships. This access to great care resonated with patients and drove our strategy.

The Agile Health brand identity, storefront signage, web site functionality, and content strategy were all orchestrated in less than two months. Web site integration with the platform for easy access, relevant, and timely medical content delivered via RSS, email, and social networks, and clean simple designs are just a few examples of how we brought this strategy to life.

We are all very proud of the work and excited to see real patient-doctor relationships flourish again.

Agile Health Brand Identity

Agile Health Web site

Agile Health Blog

Doctor and Patient: Delivering Better Primary Care (nytimes.com)
How should we define primary care? (medrants.com)
Nurse Practitioners – Doctors? (thehealthcareblog.com)

Filed under The Holland-Mark Way · Tagged with brand identity, Business, Health, Health care, Healthcare, Hello Health, Medicine, New York City, Nurse practitioner, Primary care

Holland-Mark Client Hello Health on Current TV

December 21, 2009 by Mike Troiano · View Comments

GREAT review of Hello Health in Current TV! highlight…

“Health care options are all over the place, depending on where you work, what your company’s plan is, how much you spend, etc. But it was only a matter of time before someone came up with another solution for folks who want to harness the power of the web for more flexibility. Hello Health may still be a small service, but it’s an interesting look into the possible future of health care.”

Here’s the video…

The Health Care Reform Bill So Far (browardsblog.blogspot.com)
frog and Fast Company: The Future of Health Care Is Social (designmind.frogdesign.com)
Senate Preparing for Cloture on Health Care (meganmcardle.theatlantic.com)
Researching Patient-Centred Cognitive Support (avantrasara.com)
The Real Health Care Reform (coffeemuses.com)
Centric Health to Host Analyst and Investor Day (newswire.ca)

Filed under Relevance of Offering, The Holland-Mark Way · Tagged with Health, Health care, Health Policy, Health Systems, Medicine, Television, United States

Hello Health versus Health Care Reform

October 30, 2009 by Chris Colbert · View Comments

David Gianatasio of Adweek asked me today why Holland-Mark’s winning the Hello Health account was so important (other than getting a new piece of business).

I responded by saying that it put us at the epicenter of one of the most important and complex challenges of our time, and at the wheel of a brand and technology that really has the ability to make a tangible difference in the lives of primary care doctors and all of us who need them. In contrast to the obtuse, conflicting, and partisan-driven proposals around health care reform, I can actually see how the Hello Health platform will work to enable a better quality of care at a lower cost. It will significantly reduce paperwork, increase doctor access by patients, eliminate the chasing of insurer payments (which currently takes up to 40% of a primary care practice’s time), and fundamentally free the doctors to do what they do best: care for their patients. It is perhaps most revolutionary in its focus and simplicity, which underscores Holland-Mark’s core belief that if human beings can’t easily understand something, how can they engage with and derive value from it?