He Had A Dream

January 17, 2010 by The Team · View Comments 

Martin Luther King, Jr.
Image via Wikipedia
Over the weekend I had the honor of participating in a tribute to Dr. Martin Luther King, Jr. I was lucky enough to see the Harlem Gospel Choir perform for a crowd of a few thousand people in Cambridge. Their performance was so uplifting and inclusive that I felt compelled to comment on it. The Choir had the audience on their feet clapping, singing, and ensuring that everyone left feeling uplifted and hopeful. Their website says that “the theme of every performance is ‘bringing people & nations together & giving something back’” and they delivered on that promise.
The Choir was formed in response to a tribute to King the same year his birthday became a national holiday, and they are great ambassadors of the message he espoused.

As it happens, the world as a whole is coming together right now in much the same way, albeit through social media, to help out those in Haiti. I wonder what Dr. King would have done to motivate the world if he had Twitter, YouTube, Facebook, and Google. Would he applaud our efforts to help those in despair or think that in an age of such powerful mediums we should be doing that much more. I think and I hope we have come a long way since April 4, 1968, but I know that sharing in the music and the love that the Gospel Choir brought to us on Saturday night was a good reminder of what we must continually do now. People coming together to embrace a spirit of love and acceptance… I think Dr. King would be proud.

Do something today in his honor, however small.

Posted via email from holland-mark posterous

Reblog this post [with Zemanta]

PostRank: 80% of Audience Engagement Now Offsite

January 14, 2010 by Mike Troiano · View Comments 

Came across this eye-opening stat today, in light of yesterday’s Content Hub post.

PostRank says that 80% of audience engagement with online content now happens somewhere other than the site on which that content originates.

The slide deck:

Measuring Engagement of the Social Web: 2007-2009

80-freaking-percent. That’s just incredible to me. And yet somehow obvious.

Don’t put your content on an island and hope for the best, folks. Build a system that fishes where the fish are, what we call a Content Hub.

Reblog this post [with Zemanta]

Ten Steps To Build A Basic Content Hub

January 13, 2010 by Mike Troiano · View Comments 

Using the Web to build your brand is less and less about creating destinations, and more and more about creating content useful to the people you want to reach, then empowering them to access that content wherever and however they like.

The key to this is creating something we call a “content hub.” A content hub is more than just a standalone site or application, it’s both the heart of a distributed network of information, and a destination for those that share the interest it supports.

Rather than explain the theory of a content hub in detail, it’s best to just build a quick-and-dirty one, and use it. Here’s the process I’d recommend to do exactly that:

  1. If you don’t have a GMail account, create one, say acme@gmail.com. You’ll need this e-mail for all the logins, might as well use the same one.
  2. Associate your logo with that e-mail in Gravatar.com; this will also come in handy later.
  3. Create a YouTube account associated with the same Google ID.
  4. Create a Flickr account. You may need a Yahoo e-mail account for this. Just create one.
  5. Create a Twitter account, and customize the profile page to reflect your brand identity. Add an image, and a short bio line, for God’s sake.
  6. Create a Facebook Page. You can do this from your personal Facebook account. If you don’t have one, you’ll need to create one.
  7. Create a Posterous account, and activate the Group Profile feature to make it easier for others to post to the account. Connect your YouTube, Flickr, and Facebook pages to Posterous so that any content you send to Posterous bounces into the other accounts automagically.
  8. Create a simple listening station in Google Reader. You’ll have access to Google Reader automatically having set up the GMail account above. Lots of smart people have described how to do this; just do what they say. Once you get the basics down, you’ll be able to pull any RSS feed into Reader, which I promise will come in handy at some point.
  9. Click the Reader “Settings” at upper right, then the rightmost tab, which is “Send To.” Configure Reader to send content to the destination sites you created above.
  10. Use the damn thing.

The “hub” of the system is your new GMail account. If you log into that each morning, you’ll have access to everything you need.

To distribute original content through the system, just use the Posterous account. This is dirt-simple straightforward… You can post everywhere by sending e-mail to post@posterous.com from your GMail address. Send images and they’ll go to Flickr as well. Send video and they’ll post to YouTube automatically, etc. Links to everything you create will appear on your new Posterous blog, and go out to your Twitter followers and Facebook fans, automatically.

“Curating” content is even easier. Whatever is in Reader can be sent through the system by clicking the “Send To” button. When you do that a drop-down appears with Twitter, Facebook, and Posterous as options (remember, choosing “Posterous” sends it everywhere). Begin to poke around in the local blogs and start raising your visibility. Leave short comments on others’ blogs to draw traffic to your own, and create the personal connection you need to deliver on the brand promise. (Gravatar is already set up if you followed the above, so wherever you log in to comment on someone else’s blog and use your GMail address, your icon will also appear and give you some exposure.)

You can also access your brand “listening station” in Google Reader. Just click “Reader” at the upper left of Gmail, and you’ll pretty much be able monitor any appearance of the brand online. You should add some influential local bloggers to the feeds there as well, and create folders for whatever else you like to read on the web.

So what happens now?

Start posting. Share the content you find interesting in Reader. Build some relationships. Get to know folks. Help people, and watch them help you back.

If you need something more industrial strength, please give us a call. But for 90% of the businesses out there, the truth is this is enough to get started building the relationships that will help build your business.

Reblog this post [with Zemanta]

So 2008

December 29, 2009 by The Team · View Comments 

I was going through a desk drawer and found my old 2008 day planner. It hit me that I had no need for a 2009 one, and certainly won’t be needing one for 2010.

Between handy iPhone apps and my whole work and personal world being organized on Google; paper calendars, address books, to-do lists, and even sticky notes seem to be items from the past. I even use my iPhone for my grocery list and am also using it to write and post this blog right now.

I love technology and find it amazing how fast it changes, and how much has changed in the past 10 years.

Can’t wait for what’s in store for 2010!

Sent from my iPhone

Posted via email from holland-mark posterous

Reblog this post [with Zemanta]

We migrated (to Google Apps, that is).

December 22, 2009 by Rob Waldeck · View Comments 

Elegant Tern Flock (Thalasseus elegans) flock ...
Image by mikebaird via Flickr

We completed our migration to Google Apps yesterday. It was easy and inexpensive. Our outsourced IT provider took care of the behind-the-scenes stuff and prepared some user documentation. We held a couple of internal meetings before the event to establish the motivation and define the process; and a couple of internals after to provide basic training and answer questions. The IT folks started their work on Friday at 2 pm and we’re 97% complete as of Tuesday at 4 pm. Our email was never interrupted and we were able to be productive every step of the way. Not so ironically, when we did run into unanticipated challenges, we were able to resolve them quickly — with a Google search that turned up the answer.

As Mark Twain once said, “I’ve lived through some terrible things in my life, some of which actually happened.” Well, I am glad to report that while I am exhausted, none of the terrible things happened. Thank you, Google.

————-

Ed. Note: Great job, Rob! Thanks from all of us.

Reblog this post [with Zemanta]

Don Dodge: Google vs Microsoft on the Browser, Cloud, and Mobile Platforms

December 18, 2009 by The Team · View Comments 

Image representing Google as depicted in Crunc...
Image via CrunchBase

Today Holland-Mark adopted Google Apps. I appreciate Don’s optimistic view of the future of Google – granted he works there . . . but of course we share it cause we’re heading for the cloud now too…

Google is an amazing company, even more so from the inside. To the outside world Google is just search. But Google has made three big bets on the future of computing; Chrome OS (browser), Google Apps (cloud), and Android (mobile) that will change everything. VentureBeat interviewed me yesterday about my first month at Google.

Vibe – Google is a high energy environment. Lots of smart people with big ideas. Everything is data driven. Decisions are made based on data that has been analyzed, and going forward everything is monitored and measured based on the data. Opinions and “gut feel” are considered too, but in the end, results are measured by data. Even things like travel expense caps for airfares and hotels are data driven. They keep track of every trip taken and the actual costs for airfares and hotels, then establish the caps based on the data.

The Google campus is beautiful, funky, and efficient. There are bicycles everywhere for people to use to get between buildings. In some ways it feels like a college campus, but the intensity level is much higher. Most people sit in open cubes with four or more people in a pod. Offices with doors typically have 2 or 3 people in them. People work in groups and there is a real sense of teamwork everywhere you look.

Perks – Free breakfast, lunch, and dinner in the gourmet cafes in each building. The food is awesome!! The 401K match is 50% of your contribution up to $8,250. Health plan is pretty good, but not as good as Microsoft’s plan. (MSFT pays for everything, no co-pays, no deductibles.) Google really caters to employees’ needs. On-site dry cleaning service, car washes, oil changes, ATM, fitness centers, haircuts, massage, and concierge services.

Meetings – 30 minutes is the standard, start on time and end early, if possible. Video conferences are pretty standard since the company is geographically distributed. Nearly every conference room has video conference equipment. Everyone uses Google Docs to capture meeting notes, a true example of real-time collaboration.

Gmail – The Gmail you all use as consumers is the same email all Google employees use internally. Threaded conversations are a HUGE time saver and help keep things organized. I didn’t really appreciate that feature until my departure from Microsoft when my email inbox was flooded with messages, many with the same subject line. Gmail made it easy to manage. Links, not attachments, also ensure that you are always working with the latest version of a file. No more searching for the email with the attachment and then making sure it is the latest version with up-to-date changes. Offline Gmail makes all your email and attachments available offline. Great for airplanes or travel.

The future of computing – I think Google has made three big bets on the future of computing; Chrome OS (browser), Google Apps (cloud), and Android (mobile). The trends are pretty clear. All the exciting new applications are running in the browser, with application code in the cloud, and the cell phone as the platform. Your cell phone will become your primary computer. I think in the near future there will be docking stations everywhere with a screen and a keyboard. You simply pull out your phone, plug it into the docking station, and instantly all your applications and data are available to you. Chrome OS, Google Apps, and Android make this vision possible.

Think about the cell phone you had 10 years ago, in 1999, and compare it to the phone you have today. More power, more memory, better networks, more applications, etc. Now project 5 or 10 years ahead. The vision of your phone as your computer is not far off. You will be able to decide which applications and data you want resident on the phone and which you want in the cloud. You will be able to plug it in anywhere; in an airport, hotel, airplane, office lobby, etc, and have instant access to everything you need.

2010 the turning point – I think 2010 will be the year that enterprises of all sizes start their transition to Gmail and Google Apps, and take their first steps towards the vision of the future. The move towards cloud computing is obvious. Gmail and Google Apps are the easy first steps in that direction. The cost savings are enormous, over $500 per user per year. Compare that to buying software licenses and maintenance from the old-style software giants, and add the costs of server hardware, and IT managers to run them.

The next 5 years are going to be exciting. There will be big changes in the software industry. I am thrilled to be at Google and look forward to being a small part of the movement to the future of computing.

Subscribe – To get an automatic feed of all future posts subscribe here, or to receive them via email go here and enter your email address in the box in the right column.

Reblog this post [with Zemanta]

Next Page »