FutureM is here.

June 18, 2010 by Anita Tandon · View Comments

Like you, we’ve all been to one too many marketing events … and yet, we still have the feeling we are missing out on something. We’re constantly scanning any number of event calendars and wondering if that event last night was it. But it always feels like there are too many people doing too many things in too many places to keep up … and we just wish we could figure out the big picture.

It got us thinking — along with our friends and colleagues at MITX — that there had to be a way to stage a meeting of the marketing minds that would go beyond talk. And so, between cocktails and panels and whiteboards, FutureM was born. Slated for October 4-8th, FutureM is a week-long collaborative conference on the vision for marketing in Massachusetts through an intersection of people and ideas and inspiration. It’s a chance to hear about the latest in marketing, technology, and design– together. And if the thought of nonstop keynotes scares you as much as it scares us, fear not: FutureM includes panels, roundtables, summits, parties, meet-ups, and more, because the best ideas rarely get created around a podium. We can’t wait. Check out the rumblings of the future here.

In the meantime, we wanted to share the opportunity to be a part of FutureM. If you have a topic, technology, team, or even a question that can help define what’s next for marketing, submit an event idea. So get creative and join us at the future here.

It’s Time to Tackle the Unlearning Challenge (scalableintimacy.com)

Filed under Backyard Boston, News, The Holland-Mark Way · Tagged with Boston Marketing, Business, FutureM, Marketing, Marketing and Advertising, Massachusetts, MITX, Technology

Mike Troiano keynotes at LaunchCamp 2010

February 3, 2010 by Anita Tandon · View Comments

Our very own Mike is the lunch keynote speaker at LaunchCamp Boston 2010 this Thursday, February 4. From what he’s told me, he’ll be sharing a bit about Scalable Intimacy, his philosophy on maintaining personal relationships while scaling your business. In short, what it takes to effectively leverage digital and social media to build meaningful relationships with your target consumer.

As most of you know, Mike joined Holland-Mark at the end of last year to head up our digital practice. In that time he has focused his efforts on imbuing new and existing clients with a practical understanding of the criticality of social media, as well as how it can be used to engage in more effective business practices. It’s great to have him out there sharing the wealth.

“Using the Web to build your brand is less and less about creating destinations, and more and more about creating content useful to the people you want to reach, then empowering them to access that content wherever and however they like. When you do this, you create a distinct and direct connection with a motivated consumer.”

A handful of Holland-Mark folks will be there and we’d love to see some of your familiar faces.

LaunchCamp is a day-long bootcamp focused on identifying and replicating some of the best practices in the market for moving entrepreneurial organizations along the growth curve. LaunchCamp takes a fresh look at the technologies and tools that are driving PR, marketing, social media and management, and attempts to identify the challenges that organizations face in the launch process.

More details on LaunchCamp can be found on their event website.

Filed under Backyard Boston, Driving Engagement, News, The Holland-Mark Way · Tagged with Best practice, Business, Consumer, Keynote, Marketing, Public relations, scalable intimacy, Social media, Website

Holland-Mark Connects with Post 390

November 11, 2009 by The Team · View Comments

Boston’s hot spot eatery puts Holland-Mark at the helm

Boston, MA (October 2009)—Post 390, an urban tavern and the newest concept from the Himmel Hospitality Group—the group behind the landmark Grill 23 & Bar, as well as the revitalization of Harvest in Cambridge—has opened to acclaim after working with Holland-Mark on developing a comprehensive and integrated marketing and advertising strategy.

Located at The Clarendon, Post 390 is uniquely positioned in the heart of the city, between Back Bay and the South End. It brings a much-needed concept: a place for locals and visitors alike to enjoy refined American classic dishes in a comfortable and inviting atmosphere. The urban tavern features open kitchens, sweeping views of the city, as well as two floors of seating, two full bars, and three fireplaces.

After Post 390’s extraordinary launch in early October, Holland-Mark continues to work with them to connect with neighbors and visitors through a highly visible outdoor campaign, as well as online and through print. Additionally, Holland-Mark aided in creating a consistent brand experience in the restaurant, working closely with the management team on training and customer experience opportunities.

“Boston has been waiting for a place like Post 390. Our job has been to ensure that the Himmel Hospitality experience is carried through Every Point of Contact—from the initial marketing plan and advertising, right down to the matchbooks and server attire,” says Chris Colbert, the agency’s CEO.

Nicole Barrick, Himmel Hospitality Group’s Director of Marketing and PR, states, “Bringing this concept to life here in Boston was about more than perfecting the food. We want our guests to feel connected to the experience. We needed an agency that understood our group and the passion behind this project. Holland-Mark understands what Post 390 is about.”

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Holland-Mark is a full-service agency providing marketing and brand strategy and offline and online communication capabilities. The agency’s clients include the American Cancer Society, Fidelity, Grill 23 & Bar, MassMutual, Mercer, Pearson Publishing, Scholastic, and Virgin Money.

Filed under News · Tagged with Back Bay Boston, Backyard Boston, Brand Experience, Business, Chris Colbert, Grill 23 & Bar, Marketing, Marketing & Advertising, Marketing plan, Post 390, South End, The Clarendon, Urban Tavern

Holland-Mark to Launch Hello Health

October 29, 2009 by Chris Colbert · View Comments

Primary Care Practice Model to Revolutionize Industry

Boston, MA (October, 2009) — Holland-Mark has been selected by Myca Health of Canada to launch Hello Health, a revolutionary new primary care practice model in the United States. Hello Health is a primary care application of Myca’s proprietary MycaHub™ technology, a fully integrated, highly customizable Web-based platform that simplifies and streamlines the engagement between health care providers and patients.

“Given the fervor about health care reform, and the crying need among primary care doctors and their patients for a better model, the timing of the Hello Health launch couldn’t be more significant,” said Chris Colbert, Holland-Mark’s CEO. “Hello Health combines a direct-pay model with innovative applications and communication tools that enhance relationships with patients and liberate doctors from piles of paperwork and systemic bureaucracy, giving them the time to do what they do best—care for their patients.”

The Hello Health market launch is slated for early January 2010 and will include a full mix of offline and online media to reach both primary care doctors and their patients. “We selected Holland-Mark because we needed a marketing partner that could be a sound strategic guide on how best to navigate the ever-changing U.S. health care landscape while also delivering a campaign that will both educate and engage doctors and consumers about the freedom that our platform offers,” said Nat Findlay, the CEO of Myca Health.

Using MycaHub technology, a Hello Health empowered practice integrates an electronic medical record, a comprehensive administrative system with integral scheduling and diagnostic tools, and the ability for doctors to communicate with their patients and each other through multiple channels, from email and instant messaging to video. Hello Health primary care doctors will have access to a nationwide Hello Health practitioner community, offline and online training via Hello Health University, and the potential to tap into the Start! Fund, Myca’s innovative interest-free financing resource for start-up practices or those transitioning to the Hello Health business model.

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Myca Health is the power behind a revolution in health care. Its Web-based technology, MycaHub, is being adopted by customers of all types, from small primary care practices to large hospital systems and insurers, transforming the health care experience for providers and patients. Privately held, Myca Health is based in Quebec City and is led by a world-class team of doctors, technologists, and managers with deep experience across the American health care industry.

www.myca.com