Domino’s Post Update
January 9, 2010 by Mike Troiano · View Comments
Lots of buzz around the agency about that Domino’s video, and yesterday I got this e-mail:
“Mr. Troiano,
My name is Sean Carroll and I’m working with Domino’s on the release of their new recipe and the campaign surrounding the new and improved pizza. It is an honor and pleasure to meet you, if only over email.
After reading your Domino’s post, I wanted to be sure you were at least offered a chance to sample the new pie. As such, I would love to offer you a coupon code for a free large, 1-topping, Domino’s pizza.
This code is for use in online ordering only: XXX-XXXX (Subject to store participation and delivery areas. Continental US only. Expires 2/15/10. Valid for one use only.)
I completely understand if you do not wish and/or have any interest in sharing your experience with your readers, but thought it necessary that you at least get to taste a slice or two on us. All the best for a wonderful new year and please feel free to contact me with any questions, comments or requests.
Thank you sir,
-Sean Carroll”
Pretty damn impressive. I really think that’s what it takes to build a brand today.
Related articles by Zemanta
- Domino’s Embraces Negative Thinking! (thepowerofnegativeblogging.com)
- The “new” Dominos Pizza.. (segwayne.com)
- New toppings may not cut it (washingtonmonthly.com)
- Domino’s CEO to Step Down, Replacement Named (abcnews.go.com)
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=07abb0c2-07bb-4fdd-a0a4-6e925a8337da)
No related posts.
Michael Troiano is a Principal of Holland-Mark, a leading independent advertising agency in Boston. He spent his early career at top advertising agencies including McCann-Erickson NY and Foote, Cone & Belding, San Francisco, defining business and marketing communications strategy for clients including AT&T, Coca-Cola, and Taco Bell. He joined WPP Group in 1994, reporting to Group chief executive Sir Martin Sorrell, and became the founding CEO of Ogilvy & Mather Interactive in 1995.
Mike co-founded New York-based strategic Internet services firm Brandscape in 1996, acting as the firm's CEO and establishing client relationships with Unilever, HP, and EMC before combining assets of that firm with Primix Solutions in late 1998. He became President of the NASDAQ-listed systems integrator in late 1999, increasing annualized revenues from $5.6 to $30.8 million, doubling gross margins, and adding nearly $200 million in shareholder value before the market crash in late 2000.
He was with mobile content pioneer m-Qube from its inception in 2002, acting as the General Manager of Interactive when the company was bought by VeriSign in May, 2006 for approximately $280 Million.
Mike serves on the boards of several VC-funded technology companies, including that of Cambridge-based Crimson Hexagon. His blog, Scalable Intimacy
, is listed on both the AdAge Power150 and Alltop, and he is ranked in the top 1% of the most influential people on Twitter.
Mike is a graduate of Cornell University and the Harvard Business School.
