Making It Easier To Contribute
October 14, 2009 by Mike Troiano · View Comments
- Image by the tartanpodcast via Flickr
Part of the challenge in maintaining an effective social media presence is creating worthwhile content, day in and day out. We call this “feeding the beast,” and it can be a bear.
To make it easier we’re always looking for new ways to spread the burden, to make it easier for more folks in the organization to contribute. We’ve been talking with clients about using Posterous in this application, and figured we’d taste the dogfood before we served it up.
Anyhoo… we’ve sent a group of folks in the agency an e-mail address they can use to post whatever they want to our social media accounts, easy breezy.
Let’s see what happens.
Posted via email from holland-mark posterous
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Michael Troiano is a Principal of Holland-Mark, a leading independent advertising agency in Boston. He spent his early career at top advertising agencies including McCann-Erickson NY and Foote, Cone & Belding, San Francisco, defining business and marketing communications strategy for clients including AT&T, Coca-Cola, and Taco Bell. He joined WPP Group in 1994, reporting to Group chief executive Sir Martin Sorrell, and became the founding CEO of Ogilvy & Mather Interactive in 1995.
Mike co-founded New York-based strategic Internet services firm Brandscape in 1996, acting as the firm's CEO and establishing client relationships with Unilever, HP, and EMC before combining assets of that firm with Primix Solutions in late 1998. He became President of the NASDAQ-listed systems integrator in late 1999, increasing annualized revenues from $5.6 to $30.8 million, doubling gross margins, and adding nearly $200 million in shareholder value before the market crash in late 2000.
He was with mobile content pioneer m-Qube from its inception in 2002, acting as the General Manager of Interactive when the company was bought by VeriSign in May, 2006 for approximately $280 Million.
Mike serves on the boards of several VC-funded technology companies, including that of Cambridge-based Crimson Hexagon. His blog, Scalable Intimacy
, is listed on both the AdAge Power150 and Alltop, and he is ranked in the top 1% of the most influential people on Twitter.
Mike is a graduate of Cornell University and the Harvard Business School.
